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Image by Ondrej Bocek

About Southern Cross Trading LLC

At Southern Cross, we find the key to long term success is transparency and a shared experience. We believe in building strong relationships both with our supply partners and our Retail, Pharmacy and Distributor customers, to grow together. We are a diverse team who are well versed in opening new markets, building brands and businesses to create shared value for our partners


We strive to understand the client's long-term vision, brand strategy, customer and competitor dynamics. Our market research and analysis allow us to develop the best overall strategy which we then implement into the market for you. The brands we represent, sell directly or have created ourselves are among the best in category both internationally and in-market. We have a strong history of working with leading brands and proven success in delivering above expectations.



Successfully launching FMCG and Pharmaceutical brands in the Middle East is what we do, and we work diligently to make every brand a success.


To guide brands with a global vision into the Middle East. Redefining how business is done across the region by customizing unique models for market entry, expansion or development best suited to our clients’ objectives.


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